Milk New Zealand managing director Terry Lee and agribusiness chief executive Justine Kidd launched their agreement to supply fresh milk into China at the company's farm just south of Hamilton.

Milk New Zealand's trade agreement with global online retailer Alibaba has been launched with millions of Chinese consumers tuning in to watch the event. The Chinese-owned company's Collins Road Farm is just south of Hamilton and its 29 New Zealand farms will supply Alibaba with fresh milk to be sold on its online platform.

Organisers of the launch rented a satellite facility for the day to enable it to be live streamed directly to China. In attendance were 10 of China's biggest social media influencers including Yuni and Joyce, who are known as the Chufei Churan twins in China.  The pair are considered the Chinese Kardashians with social media follower numbers larger than New Zealand's entire population. They and other influencers videoed the event and the farm directly to their followers in China.Save